Okay this blog covers a few things. First, my theory of why the album is all over the place. Second, my theory of why everyone thinks this is the greatest thing since sliced bread. My third and final point will be revealed when I get to it so go ahead and continue reading.
I don't believe that this is the same album ass Good Ass Job. I think Kanye was focusing on his movie more than the album. I believe that he made a few songs (the ones in the movie) to go along with it. During this time I think Jay was in the studio a lot with him hearing the records for Good Ass Job. I think they secretly decided to take whatever songs he had ready GAJ and use them for the collaboration album Watch The Throne. So, the GAJ songs are gone and he's left with only the songs from the movie for his next album. Jay-Z and Kanye are no longer label mates so WTT would have probably been put on hold until Kanye released another album. He had one album left in his Def Jam deal before MBDTF so I'm thinking that he took the songs from the movie and made a few more to go with them in order to fulfill his contract.
Cue GOOD Fridays. Kanye "fans" worldwide rejoice after learning that their lord and savior will be dropping a new song every Friday until the album releases. He proceed to drop some of the most lackluster songs I had ever heard from him. The best thing about any of them we're the Jay-Z features sans "Don't Look Down". Most of them had nice beats but they were ruined by wack features. Why is Ryan Leslie rapping on ANYTHING? Then you have songs that just sound like pure bullshit ("See Me Now"). At this point I thought dude was losing his mind or something but looking back it was the beginning of him creating the rest of his album. By the way, "So Appalled" might be the biggest waste of a beat EVER.
Only the songs that were featured in the movie actually fit the concept. The album as a whole is all over the place. It features great production but the subject matter and consistency is almost nonexistent. The best song, in my opinion, is the intro ("Dark Fantasy"). I still have NO CLUE why "Don't Look Down" wasn't included on the album. It was EASILY the best GOOD Friday song and it actually fit the theme of the story VERY well.
Fast forward to the album leaking. The hype begins. People are rejoicing in unison on internet forums everywhere. You can't go anywhere without reading "This might be the best album I've ever heard!" or some other dumb shit like that. This isn't even Kanye's best album. Actually it's his worst. That brings me to my next point which is why the album is receiving so much hype.
Kanye fans are loving the fuck out of this album for one reason and one reason only. He's rapping. Most of the people who hated his last album 808s and Heartbreak seem to overly love this simple ass album. Like I said before he isn't really talking about anything on here. The rest of his albums actually have substance and subject matter. 808s was much more personal and had music you can feel. This is just a commercial rap album with no real direction.
My final point is that it seems to be people who don't know music well that are hyping this album up beyond belief. If this is the best album you ever heard in your life you literally would've had to been born yesterday (the day it dropped). It seems that whenever I talk to someone who loves music as much as I do that they feel the same way about the album while all the casual listeners are in love. You can't possibly listen to any other genres of music if you proclaim this as great. It's just not possible. You kids need to listen to some metal, jazz, soul, or something.
This all just fits in with the way Hip-Hop is right now. Fans are forcing themselves to like everything their favorite artists make. I know rap sucks right now but damn. There are too many people dropping half assed material. I expect more from you Mr. West. I also thought you had smarter fans but I guess not.
8:12 -Award shows
14:00 -Nude pics
17:19 -Album artwork
28:00 -Kim Kardashian
29:21 -Selita Ebanks
30:48 -Amber Rose
40:00 -Jay Z